|
|
BREAKING
THE
LANGUAGE
BARRIER
|
For European software makers, gaining access to a market
valued at $900 billion – China – is a big lure that needs no translation. But
writing software and the manuals that go with it does. A year-old Finnish
company, Codetree
(www.codetree.net), says it can
help companies break through the language barrier by taking existing software
and materials and turning them into Mandarin or Cantonese. It will also offer
software support and training to end-users in China. For companies that want to
design software for China from scratch, it will act as a subcontractor to handle
the translation chores. And it can give marketing and promotion assistance to
firms that want to sell their software in the Middle Kingdom. Codetree will
initially seek contracts in Finland, but wants to quickly expand its operations
throughout Europe. Having received $90,000 in first-round funding in January,
the firm has begun work on its initial major project – improving the website of
a Chinese company.
TIME, APRIL 23,2001
| The 'Globish' Language | |
| Indigo Children |
